Marketing Strategy

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November 2015

7 Common Mistakes of Entrepreneurs and How to Fix Them

By | November 14th, 2015|Categories: BioBlog|Tags: , , , , , , |

Most entrepreneurs start out with great optimism because they perceive in their minds a visionary product or service that could revolutionize some facet of work, life, industry or medicine. First time entrepreneurs embark on this journey with lots of energy and motivation that propels them to step [...]

September 2009

The Deception of Marketing High Tech Products

By | September 30th, 2009|Categories: BioBlog|Tags: , , |

Most technically-oriented individuals believe that once their beloved product, (which is of great technical value) reaches commercialization, multitudes will clamor to buy their product or service. This nearsighted condition is termed “entrepreneurial myopia”. It is an ocular disease notorious for destroying promising enterprises. Entrepreneurial myopia is highly contagious, and the individuals most susceptible to this debilitating condition are typically those employed within the same organization.

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Pfizer -Hand, Wrist and Face-Slapped with $2.3 Billion in Fines

By | September 3rd, 2009|Categories: BioBlog|Tags: , , , |

Discouraging news was announced about the unlawful practices of Pfizer in marketing its drugs to physician's using free golf, massages, and resort junkets, along with promoting off-label uses for several of their drugs (read complete story). The Justice Department said that Pfizer's sales people created sham requests from physicians asking about unapproved drug uses and then the company mailed the information to doctors. This $2.3 billion settlement is the largest ever paid by a drug company.

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