shimasakic

>Craig Shimasaki

About Craig Shimasaki

President and CEO |

BioSource Consulting and Moleculera Labs, Oklahoma City, Oklahoma
Biotechnology industry professional with over 33 years of industry experience.

September 2009

I’m Selling Science: So Where’s the Value Proposition?

By | September 18th, 2009|Categories: BioBlog|Tags: , |

What is a Value Proposition? It is NOT how the science or technology works. Moreover, it is NOT the neat things the science or technology can do. It is how your product fulfills the acute needs of the customer; it is the way your product solves a problem for its customers—the more acute the customer’s need, the greater the market will be for your product.

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Entrepreneurship 101: What about the Legal Stuff?

By | September 8th, 2009|Categories: BioBlog|Tags: |

When starting a company, it is absolutely essential to find a good attorney experienced in biotechnology start-ups! Yes, there are boilerplate forms you can use for most every type of document, which can be found on the internet — sometimes free. However, remember you are paying for expertise and sound advice, therefore, find someone you can work with that has plenty of experience in the biotechnology industry.

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Pfizer -Hand, Wrist and Face-Slapped with $2.3 Billion in Fines

By | September 3rd, 2009|Categories: BioBlog|Tags: , , , |

Discouraging news was announced about the unlawful practices of Pfizer in marketing its drugs to physician's using free golf, massages, and resort junkets, along with promoting off-label uses for several of their drugs (read complete story). The Justice Department said that Pfizer's sales people created sham requests from physicians asking about unapproved drug uses and then the company mailed the information to doctors. This $2.3 billion settlement is the largest ever paid by a drug company.

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August 2009

The Beginning

By | August 28th, 2009|Categories: BioBlog|Tags: |

Starting a biotechnology company can be invigorating, exciting and frightening all at the same time. Where will I find the money? How can I compete for world-class employees? What about lab space? I have never written a business plan before! These are a few of the myriad of issues a biotech entrepreneur must wrestle with in order to see the success envisioned by developing a life-saving product or service. If you are a first-time entrepreneur in the biotech industry, do not be disheartened.

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